James Lindsay on Gab: 'The way this works is that the Vertically Integrated Messaging Apparatus uses the newspeak until it's just "the word" people use for a thing, making it hard to refer to the thing without using newspeak because normal people adopted it and refuse or don't know normal language. The paradigm example of this technique is the parental rights in education act passed in Florida. You probably don't know what I'm talking about because the VIMA called it the "Don't Say Gay" bill. Now you know what I'm talking about, and you see my point about their newspeak. You have probably already fallen into this trap regarding illegal immigration by using the newspeak term "migrants." It's very difficult to communicate outside of the linguistic framing they set with a VIMA.'