It comes under the umbrella of Surveillance Capitalism.

https://www.bostonherald.com/2025/01/18/ftc-says-retailers-use-consumer-data-for-surveillance-pricing/
It comes under the umbrella of Surveillance Capitalism. https://www.bostonherald.com/2025/01/18/ftc-says-retailers-use-consumer-data-for-surveillance-pricing/
WWW.BOSTONHERALD.COM
FTC says retailers use consumer data for ‘surveillance’ pricing
Major retailers can tailor prices based on customer data including location, demographics or shopping history, the U.S. Federal Trade Commission said in initial study findings, raising concerns abo…
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