It comes under the umbrella of Surveillance Capitalism.
https://www.bostonherald.com/2025/01/18/ftc-says-retailers-use-consumer-data-for-surveillance-pricing/
Major retailers can tailor prices based on customer data including location, demographics or shopping history, the U.S. Federal Trade Commission said in initial study findings, raising concerns abo…
Federal Trade Commission Chair Lina Khan is directing the commission to look into what tactics big grocery chains are using to "hike prices and extract profits."
Louis Rossmann - Asrock should be fined for breaking the law:
https://www.youtube.com/watch?v=zy5I2CnM_38
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